About SWAY

SWAY is a women-owned brand creating patented, non-slip headbands that actually stay in place—no slipping and no headaches. Designed for busy women and all hair types, our headbands combine comfort, style, and performance. Scroll to discover how SWAY was invented and why it’s changing the way women wear headbands.

Tanya Flemister

Founder of SWAY Headbands

The idea came to me during a workout class, watching the woman in front of me struggle to control her hair with what felt like 50 bobby pins… while mine wasn’t cooperating either. On the drive home, it clicked: a headband with clips that would actually stay in place—without pulling, pinching, or damaging hair.

I dusted off a sewing machine I hadn’t touched since eighth-grade Home Ec, turned to YouTube to teach me to sew again and started making prototypes. After countless mistakes, SWAY became a patented, non-slip headband system designed to work with your hair—no slipping, no headaches, just effortless confidence and fabulous fuss-free hair.

Today, SWAY is proudly made in rural Colorado, where I employ women of all ages on flexible schedules they choose. From moms to multi-taskers to women building their next chapter, SWAY was created to support women—in how they look, how they live, and how they work.

SWAY isn’t just a name — it’s a belief.

SWAY Stands for She Will Amaze You! At SWAY, we believe women are extraordinary. We have always been capable of accomplishing truly great things, and we have accomplished them — in business, in leadership, in creativity, and in our communities. And we do all of that while also managing kids, homes, friendships, careers, relationships, and the hundred unseen responsibilities life places on our shoulders every single day. Women don’t rise by doing one thing at a time — we rise while doing everything all the same time. SWAY exists to support that reality: to remove small frustrations, save precious time, and make everyday life a little easier, so women can keep showing up as the powerful, capable, amazing forces they already are and look amazing while doing it.

This Crazy Little Life of Mine

I live on a 4th generation family ranch in small-town Colorado, where my headbands are made on Main Street. Out here life is a little slower. I share it with my old dog, a group of formerly feral cats who now sleep like royalty on Tempur-Pedic beds, and three Longhorns (Patches, Sunny and Cher) who are family — they’ll live out their days here, growing old peacefully and exactly where they belong. It’s a grounded, hands-in-the-dirt kind of life that keeps me centered, grateful, and deeply connected to what matters most.  But out where cattle outnumber humans I was so excited about the challenge and impact of creating a whole new industry that is traditionally known for its agriculture!  

All the ways to SWAY
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