March 7, 2024
Run Your Own Race:
Staying True to Your Business Goals
Hello again, amazing ladies and business mavens! Are you lacing up your sneakers for the entrepreneurial race? Great! But here's a glittering piece of advice before you sprint off – run only the races you want to win. That's right, in the bustling bazaar of business, it's easy to get sidetracked by what everyone else is doing. But honey, your path is your runway, and it's time to strut your stuff, staying fiercely focused on your goals.
Do as I Say, Not as I Did
In the fledgling days of bringing SWAY into the world, I found myself all too often caught in the comparison trap, gazing longingly at other companies. I'd wonder, why wasn't SWAY growing as rapidly, or why weren't the coffers filling as quickly as theirs? This constant comparison was like running in a race with my eyes fixed on the other runners, not the finish line. To add to this, I got lured into side hustles that promised quick cash to keep the lights on while SWAY was finding its feet. Sure, these ventures brought in some immediate moolah, but boy, did they sidetrack me! They nibbled away at my time, siphoned off my energy, and diverted funds that could have fueled SWAY. In hindsight, it's clear that these distractions were scenic routes on my journey – taking me on a longer path to my destination. If I had kept my blinkers on, focusing solely on nurturing SWAY, I'd likely have been further down the road to success by now. This part of my journey taught me a valuable lesson: in the world of business, staying focused on your path isn't just good advice; it's essential for growth.
1. Eyes on Your Own Paper
Remember those school days when peeking at your neighbor's paper wasn't exactly the golden rule? Well, the same applies in business. It's cool to glance over and see what's trending, but don't let it sway you off your path. Your business is your story, so why try to write someone else's chapter?
2. The Sparkle of Your Unique Idea
Remember those school days when peeking at your neighbor's paper wasn't exactly the golden rule? Well, the same applies in business. It's cool to glance over and see what's trending, but don't let it sway you off your path. Your business is your story, so why try to write someone else's chapter?
3. Avoiding the Comparison Trap
Oh, the comparison game. It's as old as time and twice as tricky. Seeing someone else's business zoom ahead can be a bummer, but remember, your journey is just that – yours. Comparing your chapter 1 to someone else's chapter 20 isn't just unfair; it's like apples comparing themselves to glitter – totally different, and both fabulous in their own way.
4. The Power of Laser-Sharp Focus
In a world where multitasking is the norm, I'm here to tell you that it's okay to single-task your way to success. Laser-sharp focus is your BFF. It's what turns a 'meh' idea into a 'wowza' empire. So, don those blinders, and keep your gaze fixed on your goals.
5. Celebrating Your Wins, Big and Small
Every step forward, no matter how tiny, is a victory dance waiting to happen. Got your first sale? Do a happy dance. Nailed a pitch? Fist pump in the air. These wins are the breadcrumbs leading you to your ultimate goal. Celebrate them, because you, my dear, are doing the thing!
Starting and growing a business is like running a race designed just for you. It's not about speed; it's about direction. It's not about outpacing others; it's about staying true to your path. So, embrace your journey, keep your focus sharp, and remember: in the grand entrepreneurial race, the only person you need to outrun is yesterday's you. On your marks, get set, go be fabulous! 🚀💃🏅
Article credit: Tanya Flemiser
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