What You'll Learn in This Post
- What the patent process actually looks like when you have no idea where to start
- The arrogant lawyer who said my idea couldn't be patented — and why he was wrong
- The shady attorney who suggested I make my product breakable on purpose
- Why my first patent application was denied, and who was really at fault
- What it felt like to finally get approved — alone, during a pandemic, in the mail
I want to tell you something that nobody in the entrepreneurship world talks about enough: getting a patent is hard, expensive, slow, and full of people who will either dismiss your idea or try to take advantage of the fact that you don't know what you're doing yet.
I know this because it took me five to six years, two attorneys I should not have trusted, one outright denial, and a global pandemic to finally hold my patent in my hands.
If you have a product idea and you're thinking about protecting it, I want you to read this first. Not to scare you — the patent is absolutely worth it, and I would do it all again — but because I wish someone had told me what I was actually walking into before I walked into it.
Here's the real story.
The Lawyer Who Couldn't Be Bothered
My first stop was a patent attorney in Denver. He was very handsome, very polished, and very aware of both those things. The kind of man who has a certain look on his face when a woman walks in with a headband and a big idea — the look that says he's already decided this isn't worth his time before she's finished her first sentence.
He listened — barely — and then told me my idea couldn't be patented. His reasoning: I was simply incorporating one existing thing into another existing thing. A headband plus clips. Not novel enough. Not patentable. He sent me on my way feeling small and foolish, like I'd wasted both our time by having the nerve to show up.
I drove home from Denver carrying that dismissal around like a rock in my chest. Maybe he was right. Maybe I didn't know what I was talking about. Maybe the idea I'd been so excited about was actually nothing.
He was wrong, as it turned out. But I didn't know that yet.
The first person who tells you your idea can't be done is not always the most qualified person in the room. Sometimes they're just the most arrogant one.
The Attorney Who Suggested I Make My Product Breakable
I kept going. I found a flat-rate patent firm — not cheap by any means, but the most affordable option I could find, because patent attorneys are not cheap and I was a small-town woman building a business on a budget. Red flags appeared almost immediately.
In one of our early conversations, this attorney suggested I design my headbands to break after a certain amount of use. Build in planned obsolescence, he said. Make them so customers have to come back and buy more.
I want to be clear about how I felt hearing that: absolutely not.
I have never wanted to make a product that falls apart. I want to make something I'm proud of — something that lasts, that works, that a woman puts on and thinks "yes, this is worth every penny." A product designed to fail is not that. It is the opposite of that. I didn't start SWAY to sell women something disposable. I started it to solve a real problem with something real.
I should have walked out of that conversation and never looked back. But he was what I could afford, and I was still learning, and I stayed.
And then they sent me homework.
Part of the patent process requires what's called a prior art search — a review of every existing patent that might be similar to yours, so you can document specifically how your invention is different from everything that already exists. This is a core part of building a patent application. It is, to be direct about it, a significant portion of what you are paying a patent attorney to do.
My attorney sent me a list of existing patents and told me to go through them. All of them. One by one. And for each one, document every single reason my product was different.
So that's what I did. I sat down — a woman with a PR degree and a photography background and no legal training whatsoever — and I read through patent after patent and I wrote. And wrote. And wrote. By the time I was done, I had produced a fifty-page document detailing exactly how SWAY's design was distinct from every comparable patent on record.
When I later read the document that was actually submitted to the patent office, I recognized it immediately. It was my fifty pages. Cleaned up. Formatted into legal language. Submitted under their name.
I did their job. I paid them to do a job, and I did it myself, and then I paid them for it. Let that sink in for a second.
I should have walked out the day he suggested I make my product breakable. Instead I stayed, did the bulk of the substantive work, paid for the privilege, and still had to deal with what came next.
That was a mistake — though I'll say this: those fifty pages taught me more about the patent landscape and exactly what makes SWAY unique than anything else could have. I came out of it knowing my own invention inside and out. Silver linings and all that.
The Application That Got Denied — and Why
Patent applications require detailed technical drawings — precise, clear illustrations of the invention that show exactly what's being protected. This attorney told me I could simply take photographs of my headbands, convert them to black and white, and submit those as the required drawings.
I didn't know enough to question this. He was the attorney. I trusted him.
The application was denied. The patent office rejected it specifically because of the drawings — photographs do not meet the technical standards required for patent submissions. Real technical drawings, done properly, were needed. Anyone who has spent five minutes in patent law knows this. My attorney absolutely knew this.
And here's the part that still makes my blood boil a little: fixing the problem he created fell outside the scope of the original application. Which meant he could — and did — charge more to correct his own mistake. I am convinced to this day that the bad advice was not an accident. It was a way to generate additional fees from a client who didn't know any better.
I paid. And then I left him and found someone else to finish what he had bungled.
In a process you don't fully understand, the wrong guide doesn't just slow you down — they can cost you time, money, and your own confidence in the idea. Choose carefully.
The Attorney Who Actually Did the Job
The third attorney was expensive. More expensive than I wanted. But he was honest from the first conversation — no suggestions about making my product weaker, no shortcuts that would come back to haunt me, no feeling that he was looking for ways to extend the process at my expense.
He did the work correctly. He submitted the proper technical drawings. He navigated the remaining steps of the application process the way it was supposed to be done.
And then we waited. Because waiting is most of what the patent process is. You file, and then you wait. You respond to questions from the patent office, and then you wait some more. The whole process, from my first appointment with that dismissive Denver attorney to the moment it was finally approved, took five to six years.
Five to six years of not knowing if it would work. Of having already invested thousands of dollars in attorneys and filings. Of continuing to build the business anyway, because I believed in the product even when the process was exhausting and expensive and uncertain.
The Day It Arrived in the Mail
I expected the moment my patent was approved to feel big. Dramatic. Like something out of a movie, maybe — a phone call with congratulations, a formal notification, some kind of ceremony that matched the years of work that led to it.
Instead, it arrived in the mail. An ordinary envelope on an ordinary pandemic day, in a world that had shut itself indoors and gone very, very quiet. I had no idea it was coming. There was no advance notice, no anticipation, no moment to prepare myself. I just opened the mail and there it was.
I cried. Of course I cried. Five years of persistence, two bad attorneys, one denial, thousands of dollars, and more doubt than I would like to admit — all of it, resolved. In an envelope. On a Tuesday (or whatever day it was — honestly, during the pandemic, days blurred together).
There was no one to celebrate with. The world was locked down. It was a celebration of one, which felt both lonely and somehow exactly right — because the journey to get there had also been largely a solo one. Me, my idea, my stubbornness, and my absolute refusal to accept that a handsome lawyer in Denver got to decide what was and wasn't worth protecting.
He didn't get to decide that. And he was wrong.
What I'd Tell Anyone Starting This Process
If you have a product idea and you're thinking about a patent, here's what I wish I'd known going in.
One opinion is not the final word. The attorney who told me my idea couldn't be patented was wrong. Get a second opinion. Get a third. An idea is not unpatentable just because one person — even a credentialed one — says so.
Trust your gut about who you hire. I knew the second attorney felt off. The planned obsolescence conversation should have been my exit. Listen to that feeling. Someone who advises you to make your product worse for customers is not someone who has your interests at heart.
Ask specifically about the drawings. This is a technical requirement that has tripped up many first-time patent applicants. Photographs are not technical drawings. Make sure your attorney knows this — and if they suggest otherwise, run.
It takes longer than you think. Budget for years, not months. Keep building your business in the meantime. The patent is coming. It just runs on its own timeline.
The unceremonious arrival is still an arrival. I didn't get a party. I got a Tuesday and an envelope and a good cry by myself. It was still one of the best days of my life. The feeling of knowing your idea — the one someone told you was unpatenable, the one you spent years and thousands of dollars defending — is officially, legally, yours? There's nothing quite like it.
SWAY Headbands exists because I didn't let one arrogant attorney in Denver be the last word on what I was allowed to protect. I kept going. I found better help. I fixed what got broken along the way. And eventually, in a quiet house during a pandemic, the mail arrived and everything changed.
She Will Amaze You. Even when — especially when — she's the only one in the room to witness it.
The Product That Was Worth Every Year of That Fight
SWAY Headbands are built on a patented six-clip system that took years of persistence, two attorneys, one denial, and a pandemic to protect. Every headband is made in rural Colorado, inspected by hand before it ships, and designed to last — because I never built something meant to break.
When you wear SWAY, you're wearing something that was worth fighting for. We think you'll feel the difference. Shop SWAY at SWAYHeadbands.com →
Woman-owned. Made in rural Colorado.