Contact: Tanya Flemister, Founder & CEO, SWAY Headbands
Email: info@SWAYHeadbands.com
Phone: 970-630-7436
Website: www.swayheadbands.com
SWAY Headbands Brings a New Kind of Industry to Rural Colorado —
Woman-Owned Brand Creates Flexible Jobs and National Buzz With
Its Patented Non-Slip Design

Yuma, Colorado — [Dec. 10, 2025] — In a region better known for farms, cattle, and wide-open fields, a brand-new kind of industry is taking root — and it’s invented and built by women. SWAY Headbands (“She Will Amaze You”), a patented, non-slip headband company headquartered and manufactured entirely in Yuma, Colorado, is quickly gaining attention for its innovative product, its mission-driven employment model, and its growing national reach.
Founded by Colorado native Tanya Flemister, SWAY Headbands solves a common frustration experienced by millions of women: no headband stays in place. SWAY’s patented six-clip system is the first of its kind, allowing satin scarves, stretch bands, and other hair accessories to stay secure all day without slipping, pinching, or bobby pins. The designs are the go to fashion accessory among athletes, moms, stylists, and professionals looking for effortless, beautiful hair solutions.

But the story behind SWAY is just as compelling as the product.

A Woman-Owned Company Creating Flexible Jobs in a Primarily Agricultural Community
In a rural town where most employment revolves around agriculture, SWAY has become an unexpected source of new economic opportunity. Flemister has built a manufacturing studio staffed entirely by local women, many of whom need flexible schedules to manage childcare, ranching responsibilities, elder care, and the demands of family life.

“We’re proving that small towns can innovate too,” says Flemister. “Women in our community are incredibly talented, but often limited by the rigid schedules typical of rural work. At SWAY, they can earn income, build skills, and still take care of everything else life asks of them.”

The company currently employs Colorado women ranging in age from their early 20s to women in their 70s — a multigenerational workforce united by craftsmanship and the pride of building American-made products.

Made in Colorado. Patented. Growing Fast.
SWAY Headbands manufactures every product in-house using professional-grade equipment and custom-developed techniques. The company has secured U.S. patents and trademarks, giving rural Colorado a rare foothold in the global beauty accessory market.

The brand has already grown rapidly online through Amazon, Shopify, and wholesale partnerships. Demand continues to climb as more customers discover the product’s unique functionality and versatility.

A Human-Interest Story About Innovation, Community, and the Power of Women

- Producers and journalists will find strong visual and narrative elements, including:

- A woman-founded company creating an entirely new category in hair accessories

- Patented technology developed in rural Colorado.

- A manufacturing studio run by local women on flexible schedules

- The introduction of a new industry in a predominantly agricultural area

- A personal story of a Colorado woman returning to her hometown to build something meaningful

“SWAY isn’t just a headband company,” says Flemister. “It’s a reminder that small towns can still spark big ideas — and that when you support women, innovation follows.”

Availability for Interviews.

Founder Tanya Flemister is available for interviews, studio appearances, and on-site filming in Yuma, Colorado. Behind-the-scenes manufacturing footage and product samples can also be provided.

About SWAY Headbands
SWAY Headbands is a woman-owned, made-in-Colorado company offering patented, non-slip headbands designed to stay in place all day — no bobby pins, no adjusting, no slipping. Manufactured in Yuma, Colorado, SWAY employs local women using a flexible work model that supports work-life balance in a rural agricultural community. SWAY Headbands is
redefining effortless beauty for women nationwide.