Women-Owned Small Business Shopping
9 More Women-Owned Small Businesses Worth Every Dollar
Nine more female founders. Nine more products I genuinely love. All links included.
Part 2 of 2Let's get one thing straight: the women on this list didn't wait to be discovered.
They didn't sit around hoping someone would hand them an opportunity or validate their idea before they started. They got up. They made something. They figured out shipping rates and product photography and small business taxes and social media algorithms, all while raising kids, holding down other jobs, navigating hard seasons, and still showing up for their customers every single day.
That's not a hobby. That's heroism with a Shopify account.
When we choose to support women-owned businesses — really choose it, with our actual dollars — we're saying something. We're saying that the courage it takes to build something from nothing deserves to be rewarded. We're saying that female founders aren't a niche category to celebrate once a year in March; they're an everyday, year-round, buy-from-them-right-now movement. We're saying: I see you, I believe in what you made, and here's my credit card.
This is Part 2 of my favorite women-owned businesses right now. Nine more female founders, nine more products I genuinely adore, and nine more reasons to feel really good about where your money is going. Let's go.
Cradle Comforts Co. — Baby Essentials That Are Actually Beautiful
Lindsay hand-sews every product in the USA to CPSC safety standards, prints with eco-solvent inks, and even runs a buy-back program to keep fabrics out of landfills. Cradle Comforts Co. is for the parent who cares about what goes in the crib just as much as what goes in the bottle.
Crashing Sea Waves Fitted Crib Sheet — Bamboo & Organic Cotton Blend
Made from 70% bamboo and 30% certified organic cotton, this muslin-woven crib sheet is temperature-regulating, breathable, and CPSC compliant for safe sleep. The calming blue wave design is gorgeous in a nursery — and it's the kind of product that baby shower guests will genuinely gasp over. Small business shopping for new parents doesn't get more thoughtful than this.
Shop This ProductDear Naura — Clean, Holistic Skincare Handmade in LA
Karen started Dear Naura after falling in love with the science of skincare formulation during the pandemic. Everything is handmade in Los Angeles in small batches, formulated for sensitive skin, and made without phthalates, parabens, SLS, or petroleum-based ingredients. The philosophy here is that clean skincare doesn't have to be basic or boring.
Fragrance-Free Vitamin B Hyaluronic Acid Serum
This oil-free serum is formulated with hyaluronic acid, niacinamide (vitamin B3), panthenol (vitamin B5), bamboo extract water, and Irish moss — all in a glass bottle with a dropper. It's the kind of ingredient list that makes a skincare nerd genuinely happy. It's safe for the eye, face, and neck area, works day and night, and comes with a take-back program. Female founders like Karen are doing the work to make clean beauty actually accessible.
Shop This ProductYear After Year — Sustainable Bamboo Kids Clothing Handmade in Canada
Dana is a mama and maker creating ultra-soft bamboo and cotton kids clothing in small batches, designed to fit longer than store brands — up to a year longer, actually. The whole brand is built around reducing waste and making things that last. When your kid can wear something for multiple seasons, everyone wins.
Oversized Bamboo Sweater Romper
Made from Dana's signature bamboo cotton French terry — which is the softest fabric you can imagine — this oversized romper is designed to grow with your little one. The fabric is breathable, moisture-wicking, and naturally antibacterial. Kids apparently refuse to take these off, which is either a laundry nightmare or the highest possible product endorsement. I'm choosing to see it as the latter.
Shop This ProductFlirty Pineapple — Hair Accessories That Actually Hold (and Give You Confidence)
Madison built Flirty Pineapple because she kept losing her ponytail in spin class and couldn't find scrunchies that actually stayed put. What started with one sewing machine has grown into a proudly female-led brand making hair accessories for all hair types, in fabrics designed to protect against breakage. The community around this brand is genuinely lovely, too.
Claw Clip
Available in gorgeous colorways like White Pearl, Rose Quartz, Black Onyx, and Mocha, Flirty Pineapple's claw clips are designed to hold securely without pulling or damaging hair. If you've been burned by cheap clips that snap or slip, these are a different experience. Madison's customers note they're the first clips they've found that actually stay in all day without giving them a headache. That's honestly the dream.
Shop This ProductShade Tree Naturals — Simple, Natural Life in a Bottle
Tara's whole philosophy is simple: live naturally, use clean ingredients, and leave the planet in good shape. Everything at Shade Tree Naturals is made in small, quality-controlled batches with natural oils and additives straight from nature. Packaging is recycled and reused wherever possible. Even the essential oil blends come from pure therapeutic-grade sources — no filler carrier oils.
Stress Less Essential Oil Blend
A blend of calming florals and mood-boosting citrus — lavender, mandarin, lime, geranium, and sweet orange — in an 18ml bottle for $18. Use it in a diffuser, on your pulse points (diluted with a carrier oil), or just open the cap and breathe. In a world that does not stop asking things of you, this tiny bottle is a small act of resistance. And it costs less than your last coffee order from a chain coffee shop, so there's that.
Shop This ProductApothecuryous — Premium Organic Body Care From the Earth Up
Tatiana has been studying the healing powers of herbs and food-grade ingredients since the early 1990s, and she founded Apothecuryous in 2015 to make premium natural body care without the premium price tag. Every formulation uses certified organic ingredients wherever possible, and the full ingredient list is always provided — because informed consumers are the whole point.
Seed the Dream Cream — Nut-Free Day Cream for Sensitive or Combination Skin
This has a cult following for a reason. Made entirely from seed and fruit oils (so it's nut-free, which matters for a lot of people), it's a lightweight daily moisturizer packed with organic coconut oil, jojoba oil, and nourishing botanicals. Customers describe it as the moisturizer they'd been searching for — one that works without irritating sensitive skin. It comes in a Ylang Ylang & Cedarwood scent that is, genuinely, divine.
Shop This ProductJenna Bee — Handmade Bags Born in Artisan Markets Around the World
Jenna is a California-based designer who travels to artisan markets around the world, sourcing one-of-a-kind fabrics — West African mudcloth, Moroccan cactus silk, Kenyan sisal — and turning them into bags that carry real stories. Every piece highlights global artisans who've mastered their craft over generations. When you buy from Jenna Bee, you're supporting female founders and the international communities behind the materials.
Black Arrows Mudcloth Tote Bag
African mudcloth is hand-dyed with fermented mud and botanicals — a traditional technique from Mali that's been passed down for generations. The Black Arrows Mudcloth Tote is stunning: graphic, earthy, completely one of a kind. At $158 it's an investment, but this is a bag that will last for years and turn heads every single time you carry it. That's the thing about shopping small businesses that source with intention: you end up with something nobody else has.
Shop This ProductWillow Field Soap — Life Is Short, Use the Good Soap
Terri started making soap when her skin became terribly dry and itchy after a move to Arizona. She tried making her own — and it worked so well she started giving it to friends. Friends started asking to buy it. And now here we are, with a whole beautiful line of handmade soaps that routinely earn comments like "I'll never go back to regular soap." That origin story is everything.
Wishes Soap — Silky Skin Bar
What makes this bar stand out is the Tussah Silk in the recipe — it makes the soap glide over your skin in a way that regular soap just doesn't. The Wishes scent is sparkling white wine, wild jasmine, and peony on a base of amber, sandalwood, and musk. It's floral and feminine and kind of magical in the shower. Customers have written full love letters about this one. Every bar is 4 ounces and arrives ready to gift. Terri's tagline is "life is short, use the good soap" — and I have never felt more seen.
Shop This Productb.e.happe — Handcrafted Pom Hats That Give Back
Brooke left her career as a Doctor of Physical Therapy to raise her three kids and start a handmade hat business while full-time RVing across the country with her family. Every single b.e.happe beanie is handcrafted in the USA, and a portion of every sale goes directly to children's hospitals. Yes, really. This is a brand built on joy and generosity — and it shows in every stitch.
Women's Black & Off-White Striped Knit Pom Hat
An 80% acrylic / 20% wool blend hat with a classic black-and-cream stripe, a statement faux-fur pom, and a snug, stretchy fit that works for one-size-fits-most adults. It's handcrafted, it lasts for seasons, and it's the kind of hat you throw on when you need to feel pulled-together in under four seconds. Brooke also makes matching baby, toddler, and youth sizes — so if mommy-and-me moments are your thing, she has you fully covered.
Shop This ProductThis Is What Supporting Women-Owned Businesses Actually Looks Like
It's a click. It's an "add to cart." It's sharing a link with a friend who's been looking for exactly that thing. It's choosing a women-owned small business when you could have gone the easy route and bought from a giant retailer instead.
It sounds small. It isn't.
Every order placed with a female founder is proof that she made the right call when she decided to build something. These nine women — and the nine from Part 1 — are doing extraordinary work. Now go shop small. Your favorites are waiting.
← Read Part 1Tell me in the comments: which female founder on this list are you shopping first?
